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Furniture dominates Decorating Den Interiors first-half retail sales

Decorating Den Interiors announced that the company’s first-half 2015 sales performance achieved a milestone with furniture sales taking over the top product category for the first time in the company’s 46-year history.

“While our design professionals sell a significant amount of window coverings, wallpaper, flooring and accessories, they also are able to directly provide clients with extensive choices in furniture, including newly added luxury brands,” said Jim Bugg, Jr., president and CEO. “This gives our franchisees a significant edge in providing clients a complete room makeover from choices made conveniently in their own home.”

“The great relationship we have with our preferred home furnishings partners is a critical ingredient in the design business model we offer,” added David Haseley, vice president of merchandising and marketing. “It enables our owners to offer complimentary design services and operate a home- or studio-based business without inventory requirements.”

“We are emphasizing our track record in furniture sales and our breadth of product offerings in our franchise recruitment,” Bugg said. “Supplier access is an important differentiator for our design and home furnishings business opportunity. And, we have our “To the Trade Business Growth Program” that provides a financial incentive to those with a degree related to interior design or with a track record of sales in home furnishings or design.”

The company’s growth in the furniture category also was demonstrated with the selection of Taylor King Furniture, Inc. as its supplier of the year, announced at its international conference in May.

Decorating Den Interiors, North America’s largest home furnishings and interior design franchise company, partners with more than 100 home furnishings suppliers to offer direct ordering for its franchisees.

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