Positioned for Growth
Decorating Den Interiors focused on continued growth for 2012
“During the year, we added home furnishings veteran David Haseley to our senior executive team, recruited several highly experienced new owners, awarded new Master Licenses, created a new business unit, and introduced a new lower-cost franchise offering,” says Jim Bugg, Jr., president and chief executive officer.
Experience added to leadership team.
Bugg said that having Haseley rejoin the company as vice president of merchandising late last year was an important step in the company’s growth plans. “David’s experience as a vice president with both Hunter Douglas and Fabricut along with his earlier experience as one of our leading franchise owners and regional directors will help our franchise owners offer their customers even more options in home furnishings,” Bugg said.
Haseley will oversee Decorating Den Interiors’ merchandising programof more than 100 suppliers and alliance partners, and provide leadership for recruiting new design professionals into careers and business ownership in Decorating Den Interiors. “While there has been much cutting back in the home furnishings industry, we have our sights set on expanding and providing new career and business ownership opportunities for people who love design, especially those who may have been displaced from other positions,” Haseley says. “Our concept of designing right in the customer’s home and bringing more ideas and product variety than they can find in any one store means greater convenience and choice for the customer.”
Home accessories career opportunity created, window specialist position offered.
LIVV! Home Accessories (www.livvhomeaccessories.com), a new direct sales home-party shopping business, was introduced in the second half of 2011 as a stand-alone business unit after successful market testing. “We know there are many women who would love to earn extra income from their love of decorating, and becoming a LIVV! Stylist is a way for them to do so,” Bugg explained.
“We provide training and support, access to a line of exciting, current and fashionable accessories, and the opportunity to be associated with an international interior design company, all for an investment as low as $79,” he added. “The business can be done on a person’s own schedule, committing as much time as they wish.”
Decorating Den has added a new windows specialist franchise offering (https://decoratingden.com/career-opportunities-1.html) to enable people to enter the design field with a lower investment. “The single largest category of our design and product sales is window treatments,” Bugg says. “With a cost that is nearly 70-percent less than our full-product franchise, the windows specialist is an attractive independent career entry point into the world of home furnishings.”
ABOUT DECORATING DEN INTERIORS:
Decorating Den Interiors was founded in 1969 and is the largest home furnishings and interior design franchise business in North America. The Bugg family has provided its leadership since 1984. Jim Bugg, Sr., chairman, is former chairman of the International Franchise Association and a member of its Franchise Hall of Fame. Jim Bugg, Jr. is president and chief executive officer. Carol Donayre Bugg, ASID, DDCD, author of five books on decorating, serves as vice president and director of design. Her latest book is”Decorating…the Professional Touch,” Each Decorating Den Interiors decorator has access to thousands of samples of designer window, wall, floor covering, furniture and accessory products, all brought directly to the each client’s home or office. Their work is regularly featured in interior decorating magazines, journals and books.
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